FINNOR answers the calls you miss, pulls the real water data for the caller's ZIP, sizes the system with math, quotes from your pricing, and books the visit by text. Every customer is remembered for years — reviews, check-ins, referrals, and upsells.
Every lead becomes a household memory record. Every record carries a next revenue action. Every action is tracked to lifetime value. Water treatment and well pump companies only.
Finnor booking console
Incoming water treatment inquiry
Inbound water treatment call
Booking opportunity
Well water. Sulfur smell and hard water. Interested in a softener and whole-house filtration. Ready to book a water test.
Booking context
Workflow state
Answered ring two
Water data pulled
Quoted from your pricing
Booked by text
Water treatment booking route
SentWater treatment lead recovered. Homeowner is on well water and reports sulfur smell plus hard water. Interested in softener and whole-house filtration options. Address and callback confirmed. Ready to book a water test.
One missed softener call is an install, a service plan, seven salt deliveries, a 5-star review, a same-street referral, and the year-two upgrade. Lead tools see the click, CRMs see the invoice, review apps see the star. Nobody remembers the household, so the revenue after the invoice never happens.
01
6:47 PM, crew under a house. The quote request hits voicemail, the homeowner keeps dialing, and the first shop that answers wins the job.
02
A rep reads a rate sheet, not the water. Homeowners now bring independent water tests because dealer numbers stopped holding up. The guess costs trust and margin.
03
No serials, no before-and-after numbers, no itemized invoice. That is where surprise bills, disputes, and one-star reviews are born.
04
No review ask, no salt check-in, no re-test, no referral capture. They buy salt at the hardware store and their neighbor calls someone else.
Same lead, no memory
One household memory
Answer, pull the water record, size it, quote it, book it. Five moves, under three minutes, and the household memory holds all of it for the years after.
Raw missed-lead moment
Booking route
Alert sentStep 01
Missed, overflow, after-hours, weekends. The call is taken, the concern is captured, and a household memory record opens before the caller hangs up.
Step 02
Public water records for the caller's area, plus a free onsite test to confirm the exact numbers for their home.
Step 03
A real range from the tier you set, like $3,800 to $4,250 installed. Urgent no-water language skips the quote and routes straight to on-call.
Step 04
The report and three tap-to-book slots land by SMS within 60 seconds of hang-up. The appointment writes itself onto the record.
Step 05
Review ask, salt cadence, re-test clocks, referral attribution, and the year-two offer, all fired from the same record. Your team owns every final call.
Team route
Finnor does not diagnose, quote, promise arrival times, or make repair decisions. It helps your team respond faster and book the right next step.
Choose the experience you want to test. Build a company-specific lead recovery agent from public website context, run the new lifecycle demo on public water data and your pricing tier, or configure a complete operations dashboard around your services, market, team, and lead flow. All three are live and available without an account.
Demo builder 01
Never miss a lead. FINNOR's AI agent answers after-hours calls and recovers missed calls with instant qualification, visit booking, live water data, and system quotes. Enter a company name and website to see the full flow.
Demo builder 02
Enter your service ZIP, pricing tier, and install mix. FINNOR pulls public water data, runs the sizing math, prices the job, and shows one customer record evolving across two years.
Demo builder 03
Configure your services, region, team, lead sources, and response gaps. FINNOR generates a working account dashboard with call logs, recovery queues, lead-speed tools, and live call controls.
Answer, pull the real water data, size it, quote it at your prices, book it, document it, ask for the review, check in on schedule, log the referral, and know what to offer next. Sixteen capabilities, one record, years deep.
Ring two, after hours, overflow, weekends. The intake is captured, and a household memory record opens on the spot.
Public water records for the caller's area, plus a free onsite test to confirm the exact numbers for their home.
Compensated hardness, grains per day, the capacity ladder. The worksheet is visible line by line, not hidden behind a shrug.
Computed from your pricing tier and the actual water. Never invented, never discounted on a whim. The final figure stays with your team.
The water report, the numbers, and three booking slots land by SMS before the homeowner finishes googling your competitor.
Tap-to-book slots, confirmation in-thread, reminder at T-24h. The appointment goes on the record, not on a sticky note.
No-water and pump-failure language routes straight to on-call with scope, since-when, people affected, and a safety screen attached.
Serials, install photos, before-and-after water numbers, and an itemized invoice that matches the quote. Disputes die here.
One ask, 24 hours after install, referencing the actual fix. Not a drip campaign. That is why it converts.
Salt check-ins at month 3, 6, 9. Filter media clocks. Annual re-tests. Nobody at the shop has to remember, because nothing has to.
When the neighbor calls and says Jennifer sent them, the record logs which review produced which install. Most shops never know.
Media near capacity, a changed water report, usage trending up. Offers fire when the data says so, priced with the system discount.
One record per customer: water profile, quotes, jobs, plan, reviews, referrals, LTV, and the computed next revenue action.
Website forms, Google and Facebook leads, and quote requests get called back in under a minute, while intent is still hot.
Every call structured, transcribed, and reviewable. The handoff your team gets is a record, not a rumor.
No invented prices, no diagnosis, no ETAs, no health claims. The agent quotes ranges from your numbers; humans own every final call.
Any one of these is a commodity you can rent for $99 a month. The moat is that one continuous memory carries all of them, for every household, for years. Nothing else in this market does that.
The quoting agent works inside hard rails. It quotes ranges computed from the water and the tier you priced, books the visit, and keeps the record alive for years. It does not diagnose repairs, promise ETAs, or freelance a discount. Your team owns every final call.
Operating scope
Ranges come from real public water data, sizing math, and the pricing tier you set. FINNOR never invents a price, a contaminant, or a health claim.
The final on-site figure, repair calls, diagnosis, ETAs, and customer promises stay with your team. The agent quotes the range; your people close.
Routing, alert paths, escalation rules, pricing tiers, integrations, and data handling are defined before live deployment.
This page does not claim full operational data handling compliance. Compliance depends on the deployed stack, vendor agreements, access controls, and signed terms.
The full system: answered calls, live water data, quotes from your pricing, booked visits, and a household record that keeps producing revenue for years. Humans keep every final decision.
Answer, quote, and book — inbound and outbound.
The full quoting agent on every missed, overflow, and after-hours call, plus outbound speed-to-lead follow-up on your web and paid leads, with messaging automation that sends the quote and booking link within seconds of the call ending.
The quoting agent, plus a two-year household memory.
Everything in Quoting Agent, and then the record keeps working after the invoice — every lead becomes a household memory that drives review requests, maintenance check-ins, referral tracking, and the right upsell moment, automatically, for two years.
Scoped to your locations, built around your operation.
For dealers running more than one location or multiple lead sources — scoped by location, lead source, coverage window, and workflow complexity, priced to the actual build, not a menu.
Pilot guarantee
Response guarantee
"If an eligible call reaches Finnor and we miss it, your next month is free."
Launch guarantee
"If we do not launch your scoped workflow within 7 days after receiving required access, we refund your initial payment."
Route Guarantee
"Every eligible inbound contact Finnor handles during your covered hours produces a booked-next-step route or urgent alert to your configured path. If a handled contact produces no route, that month is free."
Eligible call: a call routed to Finnor through the agreed pilot setup, inside the approved workflow scope.
Trust boundary: the agent quotes ranges computed from your pricing and the real water, and never invents a number. Final figures, ETAs, repairs, and customer promises stay with your team.
One week from access to a live quoting agent with your water data, your pricing, and your rails. Every scenario is tested with your team before a real caller ever touches it. Miss the seven days and the initial payment comes back.
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
What the quoting agent does, where the water data comes from, what stays human, and exactly who should not buy this.
Every one of them was a household memory record you never got to open: the call, the water data, the sized quote, the booked visit, and two years of revenue after it. FINNOR opens the record on ring two.
We will review where leads are leaking and scope a 7-day booking and lead recovery pilot around your front office.
Apply for Founding Pilot